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1. Introduction

NKT Innovations Ltd ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or purchase our products.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide

We may collect personal information that you voluntarily provide to us, including:

Name and contact details (email address, postal address, phone number)
Payment information (processed securely through third-party payment providers)
Order and delivery information
Newsletter subscription preferences
Communications with us (emails, enquiries, feedback)

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

Device information (IP address, browser type, operating system)
Usage data (pages visited, time spent, navigation paths)
Cookies and similar tracking technologies (see our Cookie Policy)

3. Legal Basis for Processing

We process your personal data under the following legal bases:

Contract performance: To fulfill orders and provide services you have requested
Legitimate interests: To improve our website, products, and customer service
Legal obligation: To comply with accounting, tax, and other legal requirements
Consent: For marketing communications (which you can withdraw at any time)

4. How We Use Your Information

We use your personal information to:

Process and fulfill your orders
Communicate with you about your orders and enquiries
Send you marketing communications (with your consent)
Improve our website, products, and services
Prevent fraud and ensure website security
Comply with legal obligations
Analyze website usage and customer preferences

5. Sharing Your Information

We may share your personal information with:

Service providers: Payment processors, delivery companies, IT service providers, and marketing platforms that help us operate our business
Legal authorities: When required by law or to protect our rights
Business transfers: In the event of a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

6. International Transfers

Some of our service providers may be located outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK authorities, to protect your personal information in accordance with UK data protection laws.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

Order information: 7 years (for accounting and tax purposes)
Marketing data: Until you unsubscribe or request deletion
Website analytics: Typically 26 months

8. Your Rights

Under UK GDPR, you have the following rights:

Right of access: Request a copy of your personal data
Right to rectification: Correct inaccurate or incomplete data
Right to erasure: Request deletion of your data (subject to legal obligations)
Right to restriction: Limit how we use your data
Right to data portability: Receive your data in a portable format
Right to object: Object to processing based on legitimate interests or for marketing
Right to withdraw consent: Where processing is based on consent

To exercise any of these rights, please contact us using the details below.

9. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Marketing Communications

With your consent, we may send you marketing emails about our products, special offers, and news. You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

11. Children's Privacy

Our website and services are not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated date.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at the details provided on our website.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority, at ico.org.uk.